The individual...

Optimize for convenience

Does the product provide value quickly, within a timeframe relevant to the user’s tasks and goals?

One expectation regarding personal devices is convenience, especially in regards to making and receiving calls. Manufacturers have focused on convenience by using voice tags, speed dial and searchable address books. Similarly, text messaging is made convenient by inclusion of predictive text input or a full keyboard and one-press viewing of received messages.

• Ensure the convenience of using your product matches or exceeds existing similar kinds of products, when applicable

• Factors influencing convenience can include

  • One-press and/or voice entry

  • Location on or from the main menu

  • Status of content or service provided by the product on the idle or main screen

  • Organization of content and the manner in which it is delivered

  • Customization by the user

  • Speed, either actual or the appearance of

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