The individual...

Maximize utility and enjoyment

Is the product the tool that best suits the user’s tasks and goals? The product needs to provide more utility than any alternatives to be successful.

Is it enjoyable to use? Enjoyment can range from the experience of sending an email successfully, to using emoticons or colored fonts in an instant messaging conversation, to getting a high score in a game.

• Understanding what users want and need through research is critical to maximizing utility and enjoyment

• Usable products are typically more enjoyable to use. However, enjoyment extends beyond pure “usability” such that a less usable product may, through visual or tactile design, marketing, being a status symbol or providing a social brand identity, be more enjoyable to use

dave@mobileixd.com

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